(for businesses) — brand · website · communication
Your businessis better than itlooks. Let’s showeveryone.
I make your brand, website and communication match what you really do. One designer, from logo to live website, for businesses tired of looking smaller than they are.
A new client decides within seconds whether you measure up: they look at the brand, open the website, scroll through a couple of posts.
If what they see looks small, improvised or dated, it tells them nothing. They call someone else. And you’ll never know you lost them.
(the problem)
You don’t need more advertising. You need an image that holds up.
✕There’s no point running sponsored ads.
✕There’s no point opening another profile.
✕There’s no point redoing only the website.
If your brand, website and social media tell the story of three different companies. Every euro spent on communication brings people to a shop window that doesn’t convince.
(any given week)
Do you see yourself in one of these?
01Mon 08:47
A new client asks you for the website. You answer “I’ll call you”.
02Mon 11:20
Your quote is fair. Next to your competitor’s it looks expensive.
03Tue 15:05
The logo on the van, the one on the business cards and the one on Instagram aren’t the same logo.
04Tue 18:30
The website was made by someone who was good with computers. Now he doesn’t answer any more.
05Wed 10:10
To change opening hours on the website it takes a week. Or an email nobody reads.
06Wed 16:45
Your competitor works worse than you do. But online he looks bigger.
07Thu 21:30
You tried making the posts yourself. It shows.
08Fri 09:15
The agency sent the third quote and the fourth contact person. The project hasn’t started yet.
09Fri 17:50
You’re about to send the presentation to an important client. You think twice.
10Sat 10:00
They look you up on Google and find a page frozen in 2021.
11Sun 22:15
You know you should fix everything. You don’t know where to start.
12Sun 23:40
If a client chose you only by looking at you online, would they choose you?
Do you see yourself in even just one?
Then you’re not missing a new website. You’re missing one consistent image.
It’s the first thing to fix. Before advertising, before social media, before the next quote. Without it, you stay a strong business that looks fragile online.
Quotes compared on price, because from the outside you look just like everyone else.
A graphic designer, a developer and “the social media guy”: three people, three languages.
After
One business, recognisable
A brand with its own rules, the same everywhere.
A website you send out with pride, and update yourself.
Graphics and posts you recognise before reading the name.
People who contact you arrive already convinced, and price weighs less in the decision.
One person to call, from start to finish.
The quality of your work was already there. Now it shows, and you can charge what it’s worth.
BrandWebsiteGraphicsSocialOne single handBrandWebsiteGraphicsSocialOne single hand
(the method)
The First Look method
Five phases, in a precise order. First I understand how people see you, then I fix the brand, then the website, then everything else. Whoever starts from the website without looking at the brand ends up doing the work twice.
01
Check-up
How they see you today
Sound familiar?
“I don’t know what’s wrong. I just know I don’t like it.”
“I’m afraid of spending to redo everything and ending up the same.”
Before drawing anything I look at what’s there: brand, website, social media and printed materials. I write down what holds up, what needs changing and where it makes sense to start. That way you only spend where it matters.
What you get
Your First Look: three things to change, in order of priority.
A 15-minute call, if you want to go further.
After the call: a comparison with three competitors and the written proposal, with three options.
You know what isn’t working and what it costs to fix. Before signing anything.
02
Brand
The sign that represents you
Sound familiar?
“We made the logo twenty years ago. It worked then.”
“Everyone uses it their own way: different colours, different versions.”
The brand comes before the website, because everything else repeats it. If you have one and it holds up, I put it in order. If it doesn’t, I redesign it: logo, colours, typefaces, and the rules to use them even without me.
What you get
The logo and its versions: horizontal, compact, icon.
Colour palette and typefaces.
A basic usage guide you can read in ten minutes.
Files ready for print, web and social media.
Van, business card, website, posts: the same business, wherever people see you.
03
Website
The place where decisions are made
Sound familiar?
“The website exists, but I’m not happy sending it out.”
“To change a photo I have to call someone.”
The website is where a new client decides whether to call you. I design and build it myself, on WordPress or Shopify, thought out for the phone first. I hand it over with instructions so you can update it yourself.
What you get
Structure and copy put in order.
A custom design, not an off-the-shelf theme.
A fast website that’s comfortable on a phone.
The basic settings to be found on Google.
3D products or a configurator, if you sell something worth showing.
You send the website link first, not last.
04
Communication
Everything else, consistent
Sound familiar?
“We do the posts when there’s time. Which means never.”
“The brochure says one thing, the website another.”
A new brand that then isn’t seen anywhere is a wasted brand. I prepare the materials you really need, and social media templates you can fill in yourself.
What you get
Templates for posts and stories.
Brochures, catalogues, presentations.
Business cards, letterheads, signs.
Packaging and labels, if you sell products.
Everything that leaves the company looks like it came from the same hand, because it did.
05
Care plan
To keep you in shape
Sound familiar?
“We redid everything three years ago. Now it’s dated again.”
“The website broke after an update and nobody knows why.”
A website and an image age if nobody looks after them. With the monthly care plan I keep the site up to date, fix whatever breaks and prepare the graphics you need during the year.
What you get
Website updates and security.
Small changes and new pages.
Graphics for seasons, events and promotions.
A check every three months on what to improve.
You don’t start from scratch every three years. And you always have someone to call. Three levels, from €100 to €400 a month, depending on how much you want me to take care of.
(phase 01 · free)
It starts with the check-up. You decide the rest later.
Send me the link to your website or social page. Within 48 hours I’ll write to you about what isn’t working and what I’d change first.
Andrea rebuilt the website of Studio Legale Biocca and the one for BDB. He immediately understood what the people who contact us are looking for, that is banks, servicers and funds: who we are, how long we’ve been working, where and on what. Now the website says it on the first screen. And when we report something to fix, he takes care of it.
GaetanoStudio Legale Biocca“
With Andrea we made the packaging for four product lines, the dog food brochure and the website with the shop. They were created at different times, yet on the shelf they look like one family. He talks to the printer directly, so the right product reaches us without us having to act as go-between.
JoseNutrinsect“
Andrea designed the identity of Moda Immagine: the logo, the monogram, the signs, the stationery, the gift cards and even the salon uniforms. He took the words luxury hair spa seriously and put them everywhere in the same way, from the envelope to the tunic. Now, walking into the salon, you immediately see that everything was designed together.
ManuelaModa Immagine
(not sure where to start?)
Start here. Free.
Send me the link to your website, or your social page. Within 48 hours I’ll reply in writing with your First Look: the three things I’d change first, and why.
What a new client sees in the first few seconds.
Where you lose credibility, and where you hold up.
If you want to go further, a 15-minute call.
(who’s behind it)
I design and build everything myself.
I’m Andrea Veramonti, a graphic and web designer based in Alba Adriatica. For over ten years I’ve worked behind the scenes for communication agencies: their clients saw the work, not me.
Now I do the same work directly for businesses, all over Italy. You talk to the person who designs your brand and writes the code of your website, from the first meeting to delivery. When you have a question, I answer.
Academy of Fine Arts of Macerata · Master’s degree at the University of Camerino
10+
years with agencies
15
projects in portfolio
3
degrees with 110 cum laude
1
person to call
(what you can do with me)
Three paths. One consistent image.
After the check-up you receive a written proposal with the three options side by side: what each includes, the timeline and the price. You choose, knowing exactly what you’re buying.
01 — Landing page · from €1,000
One page, one goal
You have an offer, a product or an event to promote. I build the page that leads visitors to do one single thing.
A single page, with copy written for one goal
Custom design and development
Fast on mobile, ready for Google and for campaigns
Contact form or a button to call or write to you
02 — Website · from €3,000
The website you’re happy to send out
You already have a brand that holds up. I build around it the website it deserves.
Pages and copy put in order
Custom design and development
Fast on mobile, ready for Google
Instructions to update it yourself
Recommended
03 — Brand + Website · from €6,000
Brand and website, born together
Your brand needs redesigning or putting in order. I do it together with the website, so they’re consistent from the start.
Everything in path 02
Logo, versions, palette, typefaces
A short usage guide, so the brand stays the same even when others use it
Files ready to send to the printer and to use on social media
A landing page starts at €1,000, a website at €3,000, brand and website together at €6,000. You’ll find the exact price in the written proposal, with three options compared. It covers the whole project, so you know from the start how much you’ll spend.
A landing page: about 1 week. A website on an existing brand: 3 to 5 weeks. Brand and website together: 6 to 10 weeks. We write the dates into the schedule before starting.
Not necessarily. If it holds up, I put it in order and build everything else around it. If it doesn’t, I’ll tell you in the check-up, with the reasons. You decide.
Yes. I hand it over with written instructions for copy, photos, pages and news. If you’d rather not think about it, there’s the monthly care plan.
Because you talk to the person doing the work. I’ve worked for agencies for years and know their processes: with me you get the same care, and you don’t pay for the intermediate steps.
No, I work with businesses all over Italy. Almost everything is done remotely, and when needed we meet in person.
Yes. It’s the most honest way I have to show you how I work before asking you for anything. I write you the three things I’d change first and, if you want to go further, we talk for fifteen minutes, still free. I prepare the comparison with competitors and the proposal with prices afterwards. If nothing comes of it, the three suggestions are yours to keep.
Two rounds of revisions are included, and before designing we agree together on what the project has to communicate. That way every choice is judged against the goals we wrote down together.
(one last thing)
Will you send me the link to your website?
Within 48 hours I’ll reply with the three things I’d change first. Free, in writing, no strings attached.