Art Direction& Visual Strategy

Andrea Veramonti
Graphic & Web Designer
Alba Adriatica (TE), Italy

The background follows the cursor

Every project starts from the same question:
what does the viewer need to understand, and how quickly.

DESIGN + CODE

01 — 03 · How I work

Where I start

I make brands, books, websites and installations. Every piece goes through the same filter: what gets read first, and what can wait.

I often work on paper, and it keeps my feet on the ground: there, a hierarchy mistake can't be fixed with an update.

Approach

I put the project under stress early: small screen, cheap printing, and someone who will have to update it without me around.

If it holds up there, it holds up almost anywhere — and if it doesn't, better to find out in week two than on delivery day.

Handover

A project is finished when someone else can use it without calling me. Tidy files, names that make sense, written instructions.

I use trends when they're needed. What I'm after is a mark that's still recognisable in five years, even badly printed.

They're all listed further down.

Selected projects

All projects

014 — archive

Agencies hand methe project, direct clientsentrust it to me from the start.

With communication agencies I'm an external creative resource, working in continuity: they manage the client, I handle creative direction and execution. With direct clients I follow the project independently, from brief to delivery.

Three academic degrees, all with 110/110 cum laude: Graphic Design (first- and second-level) at the Accademia di Belle Arti di Macerata, and a Master's in innovation process management for cultural and creative start-ups at the Università di Camerino.

Download CV →